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Cross-ATTIK Scion tC Much Media Campaign invites young Driver Take On the Machine
See also: Scion Buyers Guide
San Francisco September 14, 2010: Four weeks ago, along with Scion, global
Agency creative ATTIK began reaching out to young,
mostly male drivers in the United States, with numerous cross-media
marketing activities aimed at driving online search engine
and intrigue around the building in the Scion tC sport coupe 2011 . This past
weekend, hundreds of thousands of movie-goers attending shows
Resident Evil: Afterlife in the whole country was greeted with lenticular
Scion tC theater posters in the lobby, as well as shocking, Take On
Machine : 60 3D movie ad starring the 2011 Scion.
Since yesterday, the new Take
The Machine ads are now displayed in U.S. print and online media
outlets are live new billboards in 24 U.S. cities and : 30 version
cinema ad will debut high-profile and cable
outlets, including todays regular NFL season premiere of Monday Night
Football on ESPN. With these events, and a few others before us,
Take On the Machine campaign is now in full swing.
ATTIK co-founder and creative director Simon Needham is
worked very closely with the leadership of the Scion marketing, as well as ATTIK
creative director Ron Lim and other members of the agency team, to
imagine a multi-step strategy, and bring to life each provision
through some of the finest creative companies in the world.
Needham personally directed the cinema / broadcast spots, work with the project
and production company Imaginary Forces and motion , digital effects and
SWAY Studios project, among others. Design for loans
Original Campaign Augmented Reality Game, which went live on the campaign
www.TakeOntheMachine.com left two weeks ago, go to the North Kingdom, with
3D Graphics courtesy Filterfilm, sound design by Audio Alliance and
backend programming by Dataduktus. Face the Music has created a campaign
original music, and the website was developed by LA and based on
Company in connection with the Scion, a dormitory with assets created by
ATTIK.
In fact, our campaign presents a machine as a dangerous city,
It is the fans behind the wheel of the Scion tC in 2011 to take it on the
Needham explained. Taking cues from the playbook of Hollywood, started with
teaser elements, including the promotion of virtually every type of media.
From our ad film in cinemas and on TV, as well as cross-media advertising
Now fans of inviting visit our websites Take On the Machine
tC feel introduced a new platform correctly
deserves.
At Scion, we believe that the aggressive features of this new generation
TC are very exciting, and we know that many young owners will be
also impressed, said Jack Hollis, Scion vice president. Since
The all-new 2011 t gives the driver more power and better treatment than
model, as well as more aggressive styling and standard premium
function, we feel the treatment of celebrity is very well deserved.
click PLAY to watch the interview with Auto Channel Hollis Jacks Scion tC on the new
Along with Simon Needham and Ron Lim, the team ATTIK is also project
interactive creative director Jacob Ford, a senior writer Mike Brenner,
senior art director Greg Coffin, interactive art director Jeff Fang,
Gabe Nguyen designer, senior broadcast producer Patty Lum, a senior print
producer Melanie Magatelli, interactive producer Maribel Arellano, an account
Director Katherine Stout, Senior Account Manager and Account OHea Michelle
Manager Jennifer Lucero. Full credits for Take On the Machine is
available on request.
About Scion
Scion, of Toyota Motor Sales(TMS), USA, Inc., has been developed with
new generation of young buyers in mind. Scion mission is to provide
typical products can be personalized and innovative,
process of consumer demand at the retail level. It has three brands
groundbreaking models from a wide range of standard features: urban xD
subcompact five-door, iconic xB urban utility vehicle and tC sports
coupe. Scion introduces all-new premium subcompact iQ micro-at the beginning of
2011. Scion brand new practice often applies in all aspects of its
businesses and pushes the creative envelope with nontraditional
advertising and marketing, the involvement of young consumers. Scion also supports
originality through its programs in the artists.
[NOTE TO EDITORS: Welcome to this link to view / download
high-resolution graphics to accompany this story:
http://www.darnellworks.com/attik / 2011tC.htm]
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Ric Peralta
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Cross-ATTIK Scion tC Much Media Campaign invites young Driver Take On the Machine
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